On an ordinary day during the COVID pandemic, the founder of  WOLVUR engaged in a conversation with her husband, who was attempting to purchase underwear from the United States. This conversation left her feeling somewhat disheartened, considering her roots in Coimbatore, often referred to as the “Manchester of South India,” known for its century-long legacy of supplying cotton fabric and clothing to the global market. This conversation sparked her curiosity and prompted her to embark on a journey of thorough research into the challenges faced by modern men in search of high-quality underwear.

After conducting extensive research and surveys, a noticeable gap in the market became apparent—there was a lack of premium-quality underwear that offered a second-skin like fit at an affordable price. This realisation marked the inception of WOLVUR, a venture dedicated to crafting top-tier men’s underwear that excels in terms of appearance, texture, sensation, and flawless fit. WOLVUR‘s mission is to provide men with underwear that empowers them to excel in all their endeavors daily, all while producing these exceptional products from the “Manchester of India” for the benefit of the global audience.